Digital Fingerprinting is an essential part of authentication!

The Wall Street Journal headlines last week announced the Race Is On to 'Fingerprint' Phones, PCs. Device fingerprinting is a powerful emerging tool in internet security trade, and LiveEnsure™ is leading the way with its SaaS authentication offering for web and mobile.

It might seem that one computer is pretty much like any other. Far from it: Each has a different clock setting, different fonts, different software and many other characteristics that make it unique. So it makes perfect sense to uses Digimetric™ technology to uniquely identify computers, cellphones and other devices, without building and sharing profiles of the people who use them.

I can't understand why more websites and apps are not more rapidly embracing digital device fingerprinting technology for authentication. It adds an altogether new layer of security for the user, the site and the session. The "fingerprinting" data is challenged "outside" the browser, its data is *not* shared, and the process is session/commerce context specific, i.e. purpose-built keys - the "smarter" and "safer" version of a universal fingerprint. This architecture is based on years of study - finding that trusting purely general-built keys is great for convenience but not worthy for security.

LiveEnsure™ sits in the gap - providing strong, real-time authentication, using a universally unique digital footprint of a laptop, ipad, device or smartphone. There is nothing for the user to download, install and no out of band/dongle/token to look after. The login process is seamless the clever device recognition happens without the user being aware, checking the device fingerprint in real time as part of a secure triangulation.

Low price high strength, developers can mash up today at http://www.liveensure.com/

Tis the Season of Scammers...

This December, figures from the Interactive Media in Retail Group (IMRG) forecast that UK shoppers are set to spend 16 per cent more online this year than last. Across the web security vendors, the e-crime unit and consumer associations are warning of the pre-christmas spike in e-crime.

The guardian highlighted the risks to businesses and consumers http://gu.com/p/2y257

ISACA has issued a series of tips for workers using company computers or devices for online shopping:

• Do not click on an email or web link from an unfamiliar sender or looks "too good to be true".

• Be careful with company information that can be accessed through your mobile device (it suggests using a privacy screen shield). Authenticating your staff is key to data security on devices.

• Password-protect your mobile device and its memory card.

• Make sure the security tools and processes protecting your work-supplied mobile devices are kept up to date.


In preparation for the expected increase in web activity businesses are looking to secure sites, access points and apps to protect themselves, staff and customers.

The majority of employees and consumers are still not security savvy and the e-criminals will plunder from your site or data if you don't secure your logins. It is simple to implement LiveEnsure™ so your customers can then trust your site - and all surprises will be strictly for under the tree. LiveEnsure™ . http://www.liveensure.com/

Our Customer Charter: Affordable, Accessible, Authentication for Web and Mobile.

Live Ensure™ secures your credentials and accounts protecting you online.
LiveEnsure™ the strong online authentication solution for Web and Mobile.
LiveEnsure™ deployed by your developer or agency from our portal.

Customers recognise and trust our comprehensive authentication provision, you can increase their confidence throughout the online retail journey with LiveEnsure™. Our authentication adds privacy enhancing security to your existing set up building trust and loyalty with your customers.

The LiveEnsure™ badge increases consumer confidence, the technology protects identities, information and transactions for online users.

The UK’s banking and retail industries are backing the Be Card Smart Online campaign. Their online campaign is raising awareness in consumers and educating them of the risks, they have published good advice on their site. http://www.becardsmart.org.uk/

If you are a consumer read a couple of these links it help you be safer on line, businesses mash up our freemium account to see how easy it is deploy authentication security.

‘tis the season to secure your sites’