Thursday 30 June 2011

The CookieCrunch

On the 25 May 2011 the UK became the first EU country to bring the new cookie directive into law – and on the same day, the UK Government announced a 12 month delay on any enforcement action being taken.




Last nights Bootlaw event, looked at what the cookie law means for start ups and website operators and what you are supposed to be doing over the next 12 months before the laws are going to be enforced.

The Directive states that ‘explicit consent’ must be sought by website owners before they track the online behaviour of their users using cookies, whereas previously, users simply had to be given the opportunity to opt out. The new law aims to give consumers more control on how their internet browsing is tracked.

The UK government proposes to adopt the wording of the Directive exactly as it stands. It states that consent must be given before organisations place cookies on a user’s computer or retrieve cookies previously stored there. However, the Directive does not provide detail on how this consent is to be achieved and so there remains a large question of interpretation.

They discussed technical solutions which could allow websites to collect user consents to cookies without getting in the way.Businesses and organisations running websites in the UK must wake up to the fact that this is happening.”

LiveEnsure™ is our authentication technology that doesn't store any personally identifiable information such as user names and password, nor does it rely on the browser, Javascript or cookies. It is simply powerful, real-time session authentication.

You can update yourselves on last nights session listen to Danvers Baillieu the Pinsent Masons LLP in London update here.

More audio coverage is uploaded on AudioBoo.

http://audioboo.fm/TheCookieCrunch

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